Hospitality at a Historical Temple: b2b event in Japan
This time we would like to introduce an example of a unique venue in Kyoto that was used for a business event.
The event was sponsored by an IT software manufacturer whose headquarters is based in Europe and its software utilized around the world.
Once a year, they host a conference event for their clients from across the world to gather.
Conveying gratitude to the costumers and enjoyment through special events
According to Bigbeat’s producer-in-charge, “The company greatly values communication with their clients. They not only convey the latest information about the business and products, but also ‘want to convey gratitude to the customers’ and ‘hope they find enjoyment through the special event.’ Thus, even until now, they have selected unique venues, such as ancient castles and museums in Europe, etc. for their events.”
This time around, the proposed event locations were Japan and Singapore. Each city and their venues were carefully considered, and ultimately “Kyoto” was chosen.
Kyoto, even in Japan, is an especially popular tourist spot with an abundance of accommodations, such as hotels and Japanese inns, and facilities for conventions. A metropolis, yet, a place that preserves the traditional structures and townscapes that allow you to feel Japan’s culture and history. In recent years, it has rapidly become a city open to servicing as a MICE venue area.
Welcome party
The event began with a welcome party at Kodai-ji (Temple).
With a drink in hand, we were even able to stroll along the reserved temple grounds! This was a “special experience” indeed.
A special place for special B2B events
Soon after, we moved to the nearby meeting place for the actual party. The geishas and apprentice geishas enlivened the banquet party.
The next day, presentations and product exhibitions regarding the latest information and products occurred at the hotel.
This time, about 60% of the participants were foreign customers, and information regarding the event were offered in both Japanese and English.
“Kyoto’s sightseeing information, published in an original event application, was very convenient and viewed favorably by the customers,” remarked our accompanying producer-in-charge.
For the evening get-together, live Noh and Japanese harp performances were introduced as a lavishly incorporated “omotenashi,” or hospitality of Japanese traditional culture.
Then on the last day, after the end of the seminar at the hotel, we headed to Kennin-ji (Temple) by bus.
Kennin-ji is known for possessing Tawaraya Sotatsu’s folding screen painting, titled “Wind God and Thunder God Screens,” a national treasure, yet, catering is also possible to do on the temple grounds. *The real artifact is entrusted to the Kyoto National Museum.
From the first day to the last, “Omotenashi,” or Japanese hospitality, was at its finest. It was an event that had represented the business’ thinking and culture, overflowing with the business’ own style.
In choosing a venue, the strength of a unique venue is to be able to produce an event at a place with a sense of history and atmosphere.
Beginning with the Japanese government, regions in every location nation-wide and institutions are now strengthening dealings with MICE. Unique venues from now on will also improve their servicing, and locations and production choices are expected to also increase. The breadth of event creation itself will expand.
---------- For more information, please check out Kodai-ji's Website HERE, and Kennin-ji Website HERE.
With a drink in hand, we were even able to stroll along the reserved temple grounds! This was a “special experience” indeed.
The next day, presentations and product exhibitions regarding the latest information and products occurred at the hotel.
This time, about 60% of the participants were foreign customers, and information regarding the event were offered in both Japanese and English.
For the evening get-together, live Noh and Japanese harp performances were introduced as a lavishly incorporated “omotenashi,” or hospitality of Japanese traditional culture.
Kennin-ji is known for possessing Tawaraya Sotatsu’s folding screen painting, titled “Wind God and Thunder God Screens,” a national treasure, yet, catering is also possible to do on the temple grounds.
From the first day to the last, “Omotenashi,” or Japanese hospitality, was at its finest. It was an event that had represented the business’ thinking and culture, overflowing with the business’ own style.
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