Award-Winning B2C Company Strengthening B2B Business
ASUS Japan
Award-Winning B2C Company Strengthening B2B Business
ASUS is an award-winning company driven by innovation and committed to quality, earning it recognition as one of Fortune magazine's World's Most Admired Companies. ASUS offers a comprehensive portfolio aimed at consumers, however, around 2010 had began strengthening its business aimed at corporations. ASUS has years of consumer marketing methods under their belt, however, targeting corporate consumers was a new challenge. Wanting to listen directly to marketplace and to gain new leads, ASUS exhibited at Japan IT Week in spring employing the help of Bigbeat. It was ASUS's first exhibition aimed at corporations and held massive pressure from a global perspective. Even with many changes occuring leading up to the day before the event, Bigbeat was able to completely support ASUS through experience producing and managing the booths of numerous companies every year at Japan IT Week.
