From their establishment in 1950, Showa Denki began making industrial machinery concentrated in wind power, such as ventilator fans, dust collectors, etc. and environmental machinery. Their products have been introduced not just in Japan, but also world-wide to Asia and the West. Showa Denki chose to participate, for the 4th time, in Vietnam’s largest manufacturing industry exhibition, “Metalex”, to expand business in Vietnam. We wanted to convey the company product to attendees in an easy to understand way, so we installed their ventilator fans high on the booth walls to create an intelligible product display. With the flexible yet swift assistance of our partners based in Vietnam, preparation was completed smoothly without a hitch. The specific, estimated amount of the management’s KPI had been set, and the goal for the exhibition was clear. “We were able to firmly negotiate during the sessions and achieve our goal numbers,” they said. Next year’s participation in the exhibition has already been decided.