This series was designed for Daifuku, the world’s top distribution system maker. Established in 1937, Daifuku has a long history of material handling and of device development in various fields. This made expressing, in an advertisement, the effects their distributions solutions have had on business administration a challenge.
That’s why we decided to focus on the Bullet Train, a means of transport often frequented by upper management and company executives. Placing strategic, history-inclusive messages on the Bullet Train allowed us to contextualize as well as draw target consumers’ attention.