- Adobe Systems
- Dassault Systèmes
- F5 Networks
- Medidata Solutions
- Sony Marketing
President Hamaguchi started Bigbeat Inc. in 1995, after working in an advertising agency for more than a decade.
Often said as a principle of the advertising business, “There are business opportunities where there’s a big change”, he has been focusing in the B2B marketing industry, especially in IT and internet related businesses, working closely with major Japanese, American, and European IT companies.
His interests include rock music, golf and traveling with his wife — as an avid explorer, he had been backpacking to many parts of the world in his 20's. He wishes to travel around the world, as long as he is alive and kicking, ideally in backpacking style!
Fukuyasu grew up in the United States and Colombia when she was a child and learned to speak English, Spanish, and Japanese. She has experience in advertising, collateral localization, website creation, digital marketing, a multitude of conferences, seminars, exhibitions and PR events. She often receives words of gratitude from her clients as her powerful work moves the hearts of the people she encounters. Due to her superhuman energy and speediness in her work, she is often called an otherworldly being at the company.
Kataura spent his teenager years in Connecticut in the United States.
Throughout his career in Bigbeat, he has spent 10 years for BtoB marketing in Japan and another 4 years for Southeast Asia outbound B2B marketing and focusing on digital marketing such as localization, website creation, SEO, content marketing, and social media marketing.
Joseph hails from Louisville, Kentucky and joined Bigbeat in 2019. During college he studied abroad for one year at Waseda University in Tokyo. He fell in love with Tokyo and knew that he wanted to come back after college. He returned to Japan in 2017 after graduating college and has never looked back. Using his ability to speak Japanese, he ensures there is smooth communication with the clients’ Global and Japanese offices. His hobbies include watching soccer, cycling, and collecting vinyl records.
Matsumoto joined Bigbeat in 2019. She used to work in a creative company for exhibition products, and has experience in working with international clients. She was raised in the UK in her childhood and has a good understanding in English and the ability to understand different cultures.
Her business mission is to support client business goal, not superficially, but to localize them deeply into the target market. Especially, for international companies, it is important to convert their business services into understandable words, so that it could be accepted in the local market.
Her dream is to become a bridge between Japan and the world to enhance business.
Echizen joined Bigbeat in 2020. She is a member of Sales Department and apart from her usual sales activities, she is involved in webinar management such as planning, recording, livestreaming, and video editing. She is also working with Bigbeat Bangkok office, supporting Japanese companies' outbound businesses.
She studied International Relations at university and travelled around the world for a year and half after graduation. She is always looking for new challenges with her fresh and global perspectives.
Nogita was born in 1986 in Fukuoka Prefecture. After Graduating college, he entered the Account team at Bigbeat in the April of 2009. For 9 years he supported the marketing activities of domestic ICT clients until 2018, when Bigbeat established its own marketing department. As the marketing manager, Nogita oversees our own marketing and branding strategy as well as strategies for inbound acquisition of clients. Using our blog and SNS accounts, he shares the marketing activities and successes of Bigbeat.
As a member of Marketing Group, Tada is involved in planning, production management and web analysis of Bigbeat's owned media and the company's online events. He is a WACA certified Web Analytics Consultant, and is in charge of our clients' data cleansing through analytic tools such as MA (marketing automation) and Google Analytics.
He has been around water since his young days, swimming and rowing boats. On the weekends he enjoys reading and going to Japanese style public baths, "Sento".
Ilaria comes from the homeland of pizza and pasta (Italy), but prefers to consider herself as a “citizen of the world”. Since she was a child, she has always been obsessed with travels and foreign languages and cultures. She speaks Italian, English, Japanese, Spanish and a bit of German, even if her favorite language still remains Japanese. She has a master’s degree in Marketing, Communication and Social Media, as well as Google Analytics Individual Qualification and Google Ads Qualification. Determined and challenge-lover, her dream is to be a bridge between Japan and the World, using marketing and Social Media to promote brands and businesses.
Nishida is the Systems Engineer at Bigbeat. He developed B-studio, an open-source content management system (CMS) , web registration system and virtual event platform at Bigbeat. Before joining Bigbeat, he worked as an independent systems engineer contractor for an IT company.
He was classmates with President Hamaguchi during their junior high and high school days and they formed a rock band together.
Yamasaki has been a company director of Bigbeat since its establishment in 1995. She has been involved in the management and administrations of the company and currently supervises the Event Office, supporting smooth operations in a wide range of events. The whole Event Office team serves clients with our originally developed event systems and expertise backed with extensive experience.
Her hobbies include yoga, golf, traveling, reading manga comics, and watching movies.
Aoki spent four years in the United States as a college student before entering Bigbeat in 2020. She is a member of the Event Office, supporting clients’ businesses at various events, both physically and virtually, and now operates about ten B2B events every quarter with our own developed event management system, KODOU.
Her hope is to make a place and opportunity that can communicate and connect with one another in business field. She is always eager to learn new things and her passion for her job knows no bounds.
Entering Bigbeat in 2004, Otaki has spent almost 16 years working as the accountant manager of a large variety of domestic and foreign owned IT companies, specializing in BtoB marketing and event support. He has been the Account department manager since 2018 and has been focusing on company-wide optimization, including efforts to improve performance in providing client services, personnel within the department, coordination with other departments within the company, and participation from the board of directors.
He likes socializing with people and enjoys dining out. His hobby is playing golf, which he started 10 years ago.
Matsumoto joined Bigbeat in 2019. Before starting at Bigbeat, he has had a career in digital advertising for over 10 years.
In Japan, internet advertising expenditure (media expenditure + advertising production expenditure) grew rapidly to ¥ 1,758.9 billion in 2018 (116.5% over the previous year). The promotion and use of IoT/data throughout the country has also grown with this trend and a variety of foreign companies are moving into Japan at an accelerated pace.
As this trend of foreign companies entering the Japanese market continues, he hopes to support their promotion strategies and ensure their success.
Area marketing unique to Japan would be necessary, as the language is expressed in Chinese characters as well as two Japanese syllabaries, and also the target enterprises are not always located in major cities. Content marketing also needs to be focused with SEO dealt with Japanese market.
Koma is a member of Web Systems Group and responsible for the front-end design of our originally developed virtual event system, KODOU, as well as our clients’ web pages. To improve how they look and move, he makes proposals and works on the implementation. He aims to comprehend the client companies’ philosophy and mission and to express them through the page design and animations.
He has experience as a freelance photographer and his hobby is going out to take photos and going to movies.
Charlie founded Bigbeat Bangkok in January 2018 to contribute to B2B marketing in Thai, so that he hopes to make this company where Thai young people could challenge anything and get great experience.He is always supported by 5 staff who have unique character and they are offering event marketing, digital marketing for Japanese companies and Thai companies.
He is enjoying working with them, thus he has been challenging to learn Thai language since last year, but it seems to be difficult.He has worked with Mr. Hamaguchi for over 30 years, so he just wants to make Bigbeat bigger in the future together.
Transmitting news from Bigbeat Inc. relating to marketing, sales promotion, business management, and other news surrounding the Bigbeat world.
- Japan’s Top Social Media Platforms in 2021: how Covid-19 pandemic has changed Japan Social Media landscape
- "Evolved" & "Deepened”: Event Marketing amid Covid-19 Pandemic
【EVENT REPORT: BACKSTAGE 2020】
- "Evolved" & "Deepened”: Event Marketing amid Covid-19 Pandemic
- Digital Advertising in Japan
- Japan B2B marketing: the ultimate guide for an effective B2B marketing activity in Japan